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 Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising
 Direct Response Fund Raising: Mastering New Trends for Results with CDROM by Michael Johnston, Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include: Real-life results related to response percentages, costs, and average dollar return CD-ROM with checklists to help organizations implement ideas and 30 fund-raising models searchable by theme, type, and subject matter Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full-service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
USAA - USAA Group is a financial services company headquartered in San Antonio, Texas, that offers insurance, including life insurance; banking services through the USAA Federal Savings Bank; financial planning; and discount brokerage and investment services including a line of mutual funds. Other ventures include a real estate investment company, a mail-order retail catalog operation, and travel services. Real estate investment trust - A real estate investment trust or REIT (rhymes with treat) is a tax designation for a corporation investing in real estate that reduces or eliminates corporate income taxes. The REIT structure was designed to provide a similar structure for investment in real estate as mutual funds provide for investment in stocks. Philatelic investment - Philatelic Investment, the investment of funds in collectible postage stamps for the purpose of realizing a profit, is a relatively recent phenomenon. Stamp collecting has long had the reputation of being an unprofitable hobby for most beginning collectors; nevertheless, investing in stamps is growing in popularity among more advanced collectors. Guaranteed Investment Certificate - A Guaranteed Investment Certificate is a Canadian investment that offers a guaranteed rate of return over a fixed period of time, most commonly issued by trust companies or banks. Because of its guaranteed rate, the return is generally less than other investments such as mutual funds.
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